loyalty

loyalty
noun
ADJECTIVE
absolute, complete, total, undivided, undying, unswerving, unwavering

He showed unswerving loyalty to his friends.

long-term
fierce, great, intense, strong, tremendous
unquestioning
blind
conflicting, divided, dual

Disagreements with one's in-laws often create divided loyalties.

primary

His primary loyalty was to his family.

family, personal, tribal
local, regional
ethnic, religious
party, political
brand, consumer, customer
VERB + LOYALTY
command, earn, engender, inspire, win

He inspires great loyalty from all his employees.

build, create

attempts to build customer loyalty

retain
feel, have
demonstrate, display, express, prove, show
declare, pledge, swear

They pledged their loyalty to the king.

shift, switch, transfer (esp. BrE)

Some party members found it hard to switch their loyalty to the new leader.

demand, expect
buy

It was a blatant attempt to buy their loyalty.

reward

The company rewards customer loyalty by offering discounts.

owe

She owed no loyalty to him.

doubt, question
test
LOYALTY + VERB
be, lie, remain

His loyalties lay with people from the same background as himself.

LOYALTY + NOUN
oath
test
card (= that gives benefits to regular customers of a shop/store, etc.) (BrE)
points (BrE)

Customers earn loyalty points every time they shop in the store.

programme/program, scheme (BrE)
bonus (BrE)
PREPOSITION
out of loyalty

She stayed on at the school out of loyalty to her students.

loyalty among

The town is the object of fierce loyalty among its inhabitants.

loyalty for

Mass advertising creates brand loyalty for a product.

loyalty from

The company expects loyalty from its employees.

loyalty to

men whose loyalty is to their political careers

loyalty towards/toward

The team members felt tremendous loyalty towards/toward one another.

PHRASES
a conflict of loyalties
an oath of loyalty, a pledge of loyalty
a sense of loyalty

Collocations dictionary. 2013.

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  • loyalty — loy‧al‧ty [ˈlɔɪəlti] noun [uncountable] MARKETING the fact of being loyal to a particular product: loyalty to • He has noticed a falloff in loyalty to particular brands of car. ˈbrand ˌloyalty MARKETING the degree to which people regularly buy a… …   Financial and business terms

  • Loyalty — Loyalty …   Википедия

  • Loyalty — Loy al*ty, n. [Cf. F. loyaut[ e]. See {Loyal}, and cf. {Legality}.] The state or quality of being loyal; fidelity to a superior, or to duty, love, etc. [1913 Webster] He had such loyalty to the king as the law required. Clarendon. [1913 Webster]… …   The Collaborative International Dictionary of English

  • loyalty — c.1400, from O.Fr. loialté, leauté loyalty, fidelity; legitimacy; honesty; good quality (Mod.Fr. loyauté), from loial (see LOYAL (Cf. loyal)). Earlier leaute (mid 13c.), from the older French form. Loyalty oath first attested 1852 …   Etymology dictionary

  • Loyalty — (spr. Leuältl), Inselgruppe des Westlichen Polynesiens, zwischen Neu Caledonien u. den Neuen Hebriden; sie wurde 1803 entdeckt, 1827 von D Urville untersucht; die drei größten Inseln der Gruppe sind: Britannia, Chabrol u. Holgan …   Pierer's Universal-Lexikon

  • loyalty — I noun adherence, adherency, allegiance, attachment, bond, compliance, constancy, dedication, dependability, devotedness, devotion, duty, faithfulness, fealty, fidelitas, fidelity, fides, good faith, group feeling, incorruptibility, obedience,… …   Law dictionary

  • loyalty — *fidelity, allegiance, fealty, devotion, piety Analogous words: trueness or truth, faithfulness, constancy, staunchness, steadfastness (see corresponding adjectives at FAITHFUL): *attachment, affection, love Antonyms: disloyalty Contrasted words …   New Dictionary of Synonyms

  • loyalty — [n] faithfulness, dependability adherence, allegiance, ardor, attachment, bond, conscientiousness, constancy, devotedness, devotion, duty, earnestness, faith, fealty, fidelity, homage, honesty, honor, incorruptibility, integrity, inviolability,… …   New thesaurus

  • loyalty — ► NOUN (pl. loyalties) 1) the state of being loyal. 2) a strong feeling of support or allegiance …   English terms dictionary

  • loyalty — [loi′əltē] n. pl. loyalties [ME loyaulte < OFr loialte] quality, state, or instance of being loyal; faithfulness or faithful adherence to a person, government, cause, duty, etc. SYN. ALLEGIANCE …   English World dictionary

  • Loyalty — For other uses, see Loyalty (disambiguation). Loyalty is faithfulness or a devotion to a person, country, group, or cause (Philosophers disagree as to what things one can be loyal to. Some, as explained in more detail below, argue that one can be …   Wikipedia

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